On 16 March, the primary One Highway meet-up occasion was organised on the FIA headquarters in Geneva underneath the theme: ‘Let’s hit One Highway collectively!’. One Highway goals to harness the collective energy of FIA Mobility Golf equipment to create a worldwide rewards programme that provides high-value advantages to their members and create new income streams for Golf equipment.

The workshop targeted on the long run deployment of the FIA-led B2B loyalty programme bringing collectively FIA Membership Delegates, Enterprise Associate representatives, a platform professional from the Canadian Vehicle Affiliation and FIA employees members.  

Commenting on the occasion, FIA CEO Natalie Robyn mentioned:

“One Highway can convey plenty of advantages to FIA Member Golf equipment as a result of it permits them to barter with companions on a broader scale, which signifies that it brings extra advantages. It may well additionally present a white label platform for smaller Golf equipment with no loyalty infrastructure in place”

“The following step of improvement of the One Highway programme is additional growth in Europe, and to take a look at prospects in Asia and Africa, making a extra stable and a broader platform that’s accessible to all our Member Golf equipment.”

The meet-up occasion was divided into two classes: the primary one was devoted to FIA Member Golf equipment solely whereas the second was a roundtable between FIA Golf equipment and One Highway Enterprise Companions.

Marcel Zimmermann from the Touring Membership Suisse (one of many European pilot Golf equipment) highlighted the flexibleness of the One Highway programme for FIA Golf equipment and the vital advantages it provides for Membership members who journey globally: “TCS has been concerned with One Highway for plenty of years and what we’ve seen is how we’ve been in a position to transfer the entire idea of advantages for members on this world neighborhood that the FIA takes care of, right into a system that everyone can use sooner or later. 

“There’s nonetheless plenty of work to be executed however we’ve put down some foundations that Golf equipment from everywhere in the world will have the ability to use technically. Now that folks can journey once more, Golf equipment wish to increase into the areas of how their members can journey globally and revel in advantages in different international locations and that’s what we’re in a position to do with One Highway as a result of we centralise the info seize, we centralise the place provides could be taken care of and the golf equipment can go and get them. They solely have the type of provides that may curiosity their members, it’s not everyone takes the identical out of the system and this implies we’re going to have a really versatile system for the Golf equipment but in addition for the companions.”

Through the first session, FIA Golf equipment had the chance to debate the long run feel and look of their membership playing cards. They determined to position the One Highway flagship inside their digital playing cards in search of uniformity for companions. In addition they reached a standard strategic strategy to position their reciprocal provides for  their members.

Session 2 was the event for One Highway companions to current their provides to FIA Golf equipment, constructing neighborhood and strengthening the enterprise relationships between Golf equipment and Companions.