Meta Platforms Inc on Friday launched its subscription service within the U.S., which might permit Fb and Instagram customers pay for verification in the identical vein as Elon Musk-owned Twitter.The Meta Verified service will give customers a blue badge after they confirm their accounts utilizing a authorities ID and can value $11.99 per thirty days on the internet or $14.99 a month on Apple’s iOS system and Google-owned Android, Meta stated in an announcement.

The service, which Meta stated it was testing in February, follows within the footsteps of Snap Inc-owned Snapchat in addition to messaging app Telegram and marks the newest effort by a social media firm to diversify its income away from promoting.

After a $44 billion buyout by Musk final yr, Twitter had rolled out its Blue subscription service which lets individuals pay for the blue test mark beforehand restricted to verified accounts of politicians, journalists and different public figures.

The preliminary launch of Twitter Blue in November had led to a surge in customers impersonating celebrities and types on the platform, which prompted the corporate to halt the service and reintroduce it with completely different coloured checks for people, firms and governments.

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