That is the primary time the ICC has unbundled its media rights, selecting to promote them territory by territory. In August final yr, the ICC sealed a deal within the Indian marketplace for an undisclosed sum. That successful bid, considered within the area of simply over US$ 3 billion, got here from Disney Star* and covers each tv and digital rights to males’s and ladies’s international tournaments between 2024 and 2027. Days after the successful bid was introduced, Disney Star introduced it will in flip be licensing a part of the rights to Zee Leisure Enterprises in one other landmark deal.